Client: First Federal Bank—Life's a Breeze™ credit card
Envelope teaser line: We've got your parents duct-taped together in a van.
Back-of-envelope copy: Life's short. Make it rewarding by earning First Federal reward points, which can be redeemed for gifts like seeing your parents safely exit our van unscathed.
Letter headline: Are you tired of high interest rates, blackout dates, and sky-high finance charges?
Letter subhead/payoff: Well, your parents are tired of being bound together in the back of a van, trying to eat cold Chinese take-out through the gags we've fashioned out of oily rags. That's why you need to use the enclosed postage-paid card to reply. Just check the box that says, "Yes! Sign me up so I can start earning rewards like seeing my parents exit the van unscathed today!" and you'll be on your way.
There's more in the letter body too if you're interested in gaining some valuable marketing tips.
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